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Defining a brand identity to drive a full site redesign and create a compelling digital experience. Re-energizing Jim Beam a bourbon with a bold 220-year history, but a shrinking market share, an undefined image, and little brand loyalty beyond its mostly Southern fan base. After year one of working with us, Jim Beam experienced positive sales growth for the first time in 20 years. We were honored to earn an AWWWard. You can check it out for yourself.
Video is becoming far more interactive and users have more immersive ways to interact with it than ever before. Today the digital marketing space is being radically transformed by new technologies, each of which represents a huge opportunity for brands. In this presentation we will be looking at 3 examples of these technologies we have developed and are ready to be implemented.